Buying a new TV implies what is called in marketing a “high involvement decision”: the purchase of an expensive product that is unfamiliar to the average consumer and that requires previous and extensive research.
If you already went through the experience of buying a new TV in the past, you know perfectly well what this means. Be prepared to spend a couple of hours collecting and analyzing different information on TV types, models, functionalities, and… prices! Depending on your interests, this task could be either very exciting or utterly boring.
Fortunately, we live in a wonderful Internet era. So, all you need to do is find out what you need, decide on your budget, and do the correct research with that information.
There are dozens of great websites that offer in-depth reviews for hundreds of televisions. With all the information collected after intensively testing their reviewed products, these professionals are able to give specific model recommendations to consumers based on a few desired characteristics and the available budget.