Have you ever been to 2 different stores, and you noticed that some of the exact same items have different prices? It depends on the neighborhood and the people purchasing from the market.
The same thing happens online. Everyone wants to make a profit, and the internet made it so easy for them. Retailers can change their market conditions depending on the personal information of the shopper, search histories, and ZIP codes.
There are some researches from Northeastern University who found out the changing of the price means a better deal since there is no guarantee of the lowest price.
So the shoppers must go through a number of strategies to fix this issue in their favor. Here are some ways to make sure you are seeing the lower price online.