SXSW launches first London festival with its eye fixed on AI

There’s a sea of lanyards flowing through Brick Lane.

Lanyard-clad attendees with branded tote bags and pink-shirted volunteers flowed through London’s Brick Lane on Monday, marking the launch of the inaugural SXSW London festival.

Taking place over multiple stages and venues in Shoreditch and Hoxton, SXSW London has officially kicked off its first full day …

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